The article explores the appeal of bizarre and cringeworthy images, suggesting they evoke emotions, foster community, and allow personal storytelling. Market research expert Vasim Samadji highlights the potential marketing power of such content, provided it's executed thoughtfully. However, there are risks involved, particularly concerning brand reputation. Experts advocate for social listening in campaigns to remain relevant and avoid missteps, especially when targeting younger audiences. Ultimately, these images resonate with viewers, tapping into their experiences and emotions, making them both impactful and powerful.
According to market research expert Vasim Samadji, these images have enough shock value to trigger an emotion, even if it isn't necessarily a positive one.
By creating content that's deliberately awkward or funny, brands can attract attention and generate buzz, but it must be used correctly.
Experts from Vanderbilt University Owen Graduate School of Management advise engaging in social listening to prevent damaging brand reputation.
Viral photos are relatable enough for people to resonate with their own experiences, values, or aspirations, even without context.
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