"Ready to turn your story into a brand everyone wants to follow? My wildest idea? I wanted something really creative and unique this year so I created a " Catfish Santa" series for Instagram and LinkedIn. It sparked viral engagement, brought in a wave of new followers beyond my usual circle and set the stage for my new coaching platform, Fix Your Search."
"Let's face it: No one gets excited about another bland resume or typical "About Me" section. The real magic happens when you tell a story that truly connects. When I dreamed up Catfish Santa, I didn't just want to talk about personal branding; I showed what happens when a legendary figure faces a modern problem: online impostors trying to steal his identity. By sharing a playful, episodic narrative, I went from simply catching attention to keeping it, day after day."
Incorporate episodic storytelling and playful narratives to convert fleeting attention into sustained engagement and audience growth. Use imaginative concepts like a "Catfish Santa" series to generate viral engagement, attract followers beyond the usual circle and launch platforms such as Fix Your Search. Prioritize sharing vulnerabilities, emotional journeys and lessons learned instead of bland resumes or typical bios to make the brand relatable. Combine creativity with strategy by designing distinctive content series, adding interactive elements and focusing on authentic stories to broaden reach, retain diverse audiences and strengthen personal-name reputation online.
Read at Entrepreneur
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