"Your LinkedIn profile is the arbiter of your personal brand. In our digital-first world, most first impressions are formed online, and your LinkedIn profile will show up at or near the top of Google results on your name."
"Many people make three big mistakes when it comes to their own profile: They don't take it as seriously as they should, only update it when a major career event happens, and don't utilize new features that could impress those researching them."
"Your headline is the most important part of your profile when it comes to showing up high in search results. It’s more important than all the other profile elements."
"The best formula to follow for your headline is: Job Title + Keywords + Zing. Keywords are essential words you want associated with you, and 'Zing' adds something intriguing or personal."
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