"Choose authenticity over image. Most of us are showing up into the world to be loved and accepted. We create a persona and start to bury ourselves."
"Consistency wins you fans. Flitting around between strategies just creates noise. Your audience needs to know what to expect from you."
In building a personal brand, consistency and authenticity are crucial. Many individuals struggle with conflicting advice from various sources, leading to confusion and ineffective strategies. Chris Do underscores the importance of choosing a particular method and sticking to it in order to maintain audience trust. His 10 no-fluff rules emphasize that authenticity—embracing personal quirks and failures—is essential, rather than merely trying to craft an appealing public image.
Read at Forbes
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