The business of women's sports has surged in recent years, influenced by factors like social media, analytics, and an increased audience. In her new book, The Fast Track, author Jane McManus discusses how these elements are transforming the landscape for women's sports, particularly highlighted during March Madness. According to McManus, social media has played a pivotal role by proving the existence of a substantial audience, challenging traditional advertising models that predominantly focused on male demographics. This shift has encouraged sponsors and companies to recognize and support women's sports.
Social media's role in promoting women's sports has redefined the advertising model, showcasing significant audience interest that sponsors and companies can no longer ignore.
Jane McManus highlights the compelling growth in women's sports, attributing it to social media, analytics, and expanding audiences that suggest a promising future.
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