Sydney Sweeney appeared in an American Eagle ad that caused controversy over its play on words with 'jeans' and 'genes,' leading to accusations of eugenic undertones. Some viewers interpreted the ad as controversial, while others defended it as simply a pun. The White House also commented, with officials criticizing what they termed 'cancel culture.' Analysis of social media discussion indicated a predominantly supportive response to the ad, which was amplified by Republican leaders and commentators who labeled the criticism as 'woke.'
"A blonde-haired, blue-eyed, white woman is talking about her good genes. Like, that is Nazi propaganda," one TikTok user said.
"this warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024," said White House Communications Director Steven Cheung.
"Did the backlash 'run amok'? If so, how far did it get? How did it compare to the reach of the campaign's defenders?"
"We collected more than 60 X posts in English with more than 1,000 views and containing the words 'Sydney Sweeney' and an opinion on the ads between July 23 and July 31."
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