The article describes the author's creation of Rent-A-Minority, a satirical business designed to highlight the superficial approaches companies take towards diversity and inclusion initiatives. Initially intended as a joke, the business succeeded in provoking thought about deeper DEI issues after gaining unexpected attention. Notably, a fake testimonial from Donald Trump foreshadowed his administration's anti-DEI stance, demonstrated by executive orders aimed at dismantling diversity programs. Ultimately, the narrative reveals the irony and challenges surrounding genuine diversity efforts in corporate environments.
"Rent-A-Minority may have been a joke, but that fake Trump testimonial seems to have been a prophecy. Trump's second term has become a crusade against DEI."
"I launched it to satirise the superficial and patronising way in which many companies were approaching diversity, equity and inclusion (DEI)."
"Ironically, it briefly got one minority ethnic person (me) a lot of business speaking to companies around the world about how to approach diversity in a more meaningful manner."
"Like every good startup, Rent-A-Minority posted testimonials from clients and influencers on its website... I made up all the blurbs, because that is the Silicon Valley way: fake it till you make it."
Collection
[
|
...
]