Barclays' new three-year sponsorship deal worth over £30 million represents the largest financial boost to women's football in England, signaling unprecedented growth and investment.
The deal with Women's Super League and Women's Championship aims to foster a sustainable future for women's football, emphasizing collaboration, audience building, and long-term commitments.
The Barclays Girls' Football School Partnerships significantly increased participating schools from 3,000 in 2019 to 20,000 in 2024, countering the decline of girls in sports.
CEO Nikki Doucet is focused on creating a competitive and sustainable future for women's football through effective partnerships, raising visibility, and enhancing audience engagement.
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