Taylor Swift's influence on the NFL is significant, as seen in increased fan interest and spending, particularly among her followers who are new to football.
A recent survey indicated that 17% of Americans have become more interested in football due to Swift, with 14% planning to spend more on the sport this season.
Sales of Travis Kelce's jersey spiked by 400% after Swift's initial appearance at a game, showcasing her impact on merchandise sales.
Swift's presence at NFL games contributed to the league's popularity, with 64% of Gen Z and millennial women viewing it favorably, marking a historic high.
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