"They're a global brand, an iconic brand all over the world associated with great athletes, associated with great sports," NFL Commissioner Roger Goodell said. "They're the kind of brand that I think, particularly in partnership with us, will be effective in trying to get kids to play the game on a global basis."
"Growing the sport internationally has become a priority for the NFL in recent years. The league worked hard to increase popularity of flag football and pushed for its inclusion in the 2028 Olympics in Los Angeles."
"In December 2021, the NFL began awarding teams international home marketing rights in different countries. This access for marketing, fan engagement and commercialization helps build fan growth for the NFL."
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