Fifa president Gianni Infantino stated, "As a marquee brand and Fifa's new long-term partner, Netflix has shown a very strong level of commitment to growing women's football," indicating the significance of this partnership.
The agreement allows Netflix to showcase the 2027 Women's World Cup in Brazil and the yet-to-be-confirmed 2031 tournament, marking Netflix's first full live sports rights acquisition.
With 60 million households tuning in for their very first live sports event, Netflix's entry into live sports broadcasting reflects its ambition and growing influence in the market.
The popularity of women's football continues to surge, highlighted by the recent Women's World Cup’s record viewership on free-to-air platforms like the BBC, demonstrating the sport's increasing prominence.
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