Netflix's exclusive streaming of the FIFA Women's World Cup, beginning in 2027, highlights the company's commitment to expanding its live sports content amidst the growing popularity of women's soccer.
Bela Bajaria emphasized that bringing the Women's World Cup to Netflix signifies not just streaming, but also a celebration of players and the culture driving women's sports.
The success of Netflix’s recent livestreamed boxing event underlines a significant demand for women's sports, with the Serrano-Taylor fight being particularly impactful.
Netflix’s foray into sports streaming has started to pay off, as demonstrated by their various live events, including comedy specials and sports matches.
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