"While PSR focused on a team's profit or loss on all revenue over a rolling three-year period, with a maximum £105 million loss allowed, SCR demands that teams restrict their spending on squad costs -- chiefly, transfer fees and wages -- to 85% of their revenue. This is the same model that UEFA's Financial Fair Play employs, although it caps spending for teams in European competitions like the Champions League at 70%."
"From next season, the Premier League will ban front-of-shirt advertising from betting companies. That means 11 of the 20 clubs must find new leading sponsors for 2026-27 when the ban comes into effect. West Ham United vice chairman Karren Brady claimed in a House of Lords debate in November 2024 that the decision to ban front-of-shirt gambling advertising "will mean a reduction of around 20% of their total commercial revenues.""
"So where can clubs turn? One answer is found in the use of external agencies to find fresh commercial growth opportunities. It is a commonplace practice in U.S. sports, but it's been rare in England until recently. 'The first question is where do I fill that gap in revenue?' Exactly half of England's top 44 clubs -- the Premier League and the second-tier Championship -- are majority owned by American investors. And that proliferation of U.S. o"
The Premier League will replace Profit and Sustainability Rules with a Squad Cost Ratio requiring clubs to cap squad spending at 85% of revenue. The SCR focuses spending limits on transfer fees and wages rather than aggregate profit and loss, aligning with UEFA's Financial Fair Play which imposes a 70% cap for some European competitors. A forthcoming ban on front-of-shirt gambling advertising forces many clubs to find new lead sponsors and risks substantial commercial revenue losses. Clubs are turning to external agencies for fresh commercial growth, influenced by widespread American ownership among top English clubs.
Read at ESPN.com
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