For Soccer's recent report reveals critical insights about U.S. women soccer fans, who constitute 43% of all soccer fans. This demographic is not only culturally diverse, with significant representation of Hispanic/Latino and Black/African American fans, but also younger compared to male fans. They gravitate towards visual storytelling on platforms like TikTok, Facebook, and Instagram. Importantly, their fandom often stems from personal experiences, with a majority discovering soccer in their youth. The report highlights their increased recognition of brand sponsorships during matches, leading to favorable brand perceptions and consumer loyalty.
The first installment of For Soccer's 2025 series highlights the growing influence and cultural diversity of U.S. women soccer fans, offering valuable insights for marketers.
Women soccer fans, who make up 43% of all U.S. soccer fans, show a strong preference for visual storytelling on social media, particularly among younger audiences.
A striking 92% of women fans under 35 developed their love for soccer before age 19, often influenced by personal experiences and family.
The study reveals that 68% of women fans view brands associated with soccer more favorably, indicating their strong potential to influence brand loyalty.
Collection
[
|
...
]