Fifa has entered into disputes with long-time sponsors Adidas and Coca-Cola over sponsorship rights for the upcoming Club World Cup, with cases lodged in Zurich.
Both Adidas and Coca-Cola are reportedly unhappy with FIFA's attempts to negotiate new contracts for the revamped Club World Cup, which has led to a lack of sponsorship.
FIFA has only secured one sponsor for a tournament featuring 32 clubs, raising concerns among existing partners about potential prioritization of new sponsorship deals.
Discontent from Adidas and Coca-Cola stems from FIFA's move to renegotiate their deals worth approximately $70 million for each four-year cycle until 2030.
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