Alcohol Brands Partner With College Football Teams
Briefly

Eric LeGrand Whiskey is prominently featured during Rutgers football games, enhancing the tailgating experience, thanks to a partnership with the university's athletics.
Eric LeGrand, paralyzed in 2010, created a bourbon named after himself and sought out the athletic department to collaborate, emphasizing his connection to Rutgers.
Read at www.nytimes.com
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