Apple is progressing with a new office complex in Culver City and Los Angeles, featuring two mid-rise bronze structures. This development, announced in 2021, aims to support Apple's growing TV streaming service, Apple TV+, which has yet to achieve profitability. Although the service reportedly loses $1 billion annually, the investment reflects Apple's confidence in its potential. The complex, designed to accommodate around 2,400 employees, sits in a rapidly growing neighborhood, emphasizing Apple's strategic focus in the competitive streaming landscape and the changing dynamics of office spaces in the area.
At a time when many office developers are on the sidelines due to a soft leasing market, Apple is fully committed to building a new office complex in Culver City.
The new office complex will consist of two bronze-colored structures housing Apple's TV+ service and is expected to create an engaging work environment for over 2,400 employees.
Despite Apple TV+ not being profitable and losing $1 billion annually, the development of this office suggests Apple's strong commitment to the streaming service.
Culver City has transformed recently, becoming a vibrant environment for office, residential, and hotel projects, enhancing Apple's strategic positioning in this thriving market.
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