Airbnb has responded to Vrbo's recent billboard campaign that attempted to position Vrbo as a "cooler" alternative to Airbnb. An Airbnb spokesperson criticized Vrbo's strategy, claiming it confuses their branding while inadvertently promoting Airbnb. The billboards aimed at highlighting the differences, especially on privacy and space preferences for travelers. Despite Vrbo's campaign, research shows Airbnb continues to dominate the short-term rental market, holding a 44% market share compared to Vrbo's 9%. Airbnb focuses on host support, while Vrbo emphasizes family-friendly options without shared spaces.
"Vrbo just spent millions on ads that appear to be as confused as they are desperate, even giving Airbnb more visibility than their own name."
"Our latest work addresses common frustrations travelers associate with not only our competitor, but the entire vacation rental category."
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