Wienerschnitzel has innovatively expanded its menu by introducing Bird Dogs, a creative chicken dish that features chicken tenders served in a hot dog bun. The chief marketing officer, Doug Koegeboehn, drew inspiration from Southern Living and the unique regional special, emphasizing the brand's commitment to offering more than traditional fast food fare. The chain's new item comes in three flavor variations and is priced around $4.49. The development process focused heavily on perfecting the chicken tender, highlighting the brandâs dedication to quality ingredients and creative offerings.
"We're always looking for unique things we can bring into the menu, Koegeboehn said in a phone interview. And I was reading a Southern Living article. And it talked about all the greatest dishes from all the states in the South. And all of a sudden you get to South Carolina, and South Carolina's got these things called Bird Dogs. I'm like, what? Are you serious?"
"The biggest thing we had to do in development was sample and make sure we found the perfect tender. We tried probably 50 different tenders from 50 different manufacturers."
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