Which Wich began in Texas in 2003 and gained recognition for branding and marketing. The chain expanded to more than 500 locations by 2017, but the pandemic caused a setback from which it did not fully recover. Customers who remember earlier visits describe a better experience, including signature sandwich bags for order marking, a comprehensive menu with many choices, sizable sandwiches, and ingredients that were not skimped. Later experiences are described as more expensive with lower quality, with complaints about bread quality and reduced satisfaction after changes to the model and topping selection. Some customers still enjoy certain sandwiches, but many express ongoing frustration on social media.
"When it first came around my area 10+ years ago it was really good high quality. Like everything since then, it's gotten more expensive at lower quality as time went on until people stopped going altogether and they packed up and left,"
"Their bread tastes like paper,"
"Topping selection was the only reason to go there before they changed their model. Now it's just crap,"
"I was so disappointed when they changed it. So many people's favorite personal sandwiches, gone,"
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