Starbucks CEO Brian Niccol is interested in introducing an 'aperitivo' menu to the U.S., inspired by existing offerings in European locations. This menu concept would cater to snack seekers in the late afternoon. Observations show a significant variety in snack menu items across Europe, including sandwiches in the UK and pastries in France. The proposed U.S. menu aims to serve customers looking for quick, enjoyable bites in the late afternoon, similar to what is already available in international markets.
Starbucks' CEO Brian Niccol is exploring an 'aperitivo' menu to cater to afternoon snack cravings, inspired by successful European offerings.
Currently, Starbucks in Europe has a diverse afternoon snack selection, including options like cannoli and unique sandwiches, which the U.S. market lacks.
The proposed 'aperitivo' menu aims to fill the late afternoon snack void, resonating with customers who seek quick, satisfying nibbles before dinner.
Comparing international menus reveals significant differences; the UK boasts various sandwiches, while Spain offers a multigrain toast with oil, tomato, and salt.
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