Starbucks Corp. is simplifying its pricing for drink modifications by charging a flat fee of 80 cents for any combinations of sauces and syrups, regardless of the number of pumps added. This change aims to provide better value and transparency to customers, alleviating confusion over variable costs depending on the drink type. Additional extras like matcha powder and chai concentrate will be priced individually, while a mobile app feature shows price changes during customization. CEO Brian Niccol's initiatives focus on recovering from a sales slump by improving service speed and enhancing the overall customer experience.
Starting Tuesday, the coffee chain is charging a flat fee of 80 cents for any combination of sauces and syrups, resulting in better value for customers.
Chief Executive Officer Brian Niccol has been working to reverse a sales slump at Starbucks, as complicated pricing was a hurdle for customers wanting to know their costs.
Niccol is focused on speeding up service and making cafes more comfortable, which are part of the overall effort to enhance the customer experience.
Starbucks shares have risen about 1% this year through the close of trading Monday in New York, indicating a slight recovery under recent leadership changes.
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