Our Protein Panic Is Making Whole Milk Cool Again
Briefly

The article examines the revival of milk's popularity after a decade of alternative milks dominating the market due to perceptions of dairy being unhealthy and unsustainable. Products like almond and oat milk became mainstream, but mounting concerns over their additives and production practices have led consumers to reconsider dairy. As people seek richer, more satisfying dietary options, organic milk sales are rising, with a significant increase in whole milk preferences noted. This shift highlights changing attitudes towards dairy and its role in modern diets amidst past extremes favoring alternatives.
Milk is experiencing a resurgence in popularity as consumers question the sustainability and health implications of alternative milks, leading to a rise in organic milk sales.
After years of demonization, more customers are returning to dairy products, driven by a desire for rich, fulfilling options in their diets and concerns over additives in alt-milks.
Read at Bon Appetit
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