Taco Bell successfully lobbied to move National Taco Day to the first Monday in October, allowing them to dominate the promotional landscape starting this year.
This year’s National Taco Day, now on Tuesday, Oct. 1, is set to have various competing offers, with chains either adapting to the new date or sticking with the original.
Del Taco, in response, will offer free tacos on Oct. 1 as part of its Tacoberfest celebration, aimed at rewarding loyal customers in a competitive environment.
Taco Bell's promotion includes hourly $1 taco offerings exclusively for rewards members, reflecting their strategy to leverage loyalty programs for customer engagement.
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