In the aftermath of twin fires in Southern California, many Malibu businesses face declining sales due to road closures and the need for extensive rebuilding. The Pacific Coast Highway's closure has isolated the community, exacerbating financial challenges for local shops and restaurants, with some reporting sales dropping to less than half. City leaders are calling for improved access to attract customers, emphasizing that most of Malibu remains intact and businesses are eager for patronage. This ongoing crisis follows years of natural disasters affecting the area, further complicating recovery efforts.
The main thing we want people to know is, Malibu is open for business... Yes, it's hard to come in from the east, but there are lots of other ways to get here.
Leaders in the city government and business community have urged the state transportation agency, Caltrans, to expand access to PCH as soon as possible.
Some businesses have closed and others say they are struggling to stay open as sales plummet to less than half what they were before the fire.
Malibu's struggles come amid a series of natural disasters, with the ongoing closure of PCH creating a significant challenge for businesses in the area.
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