"Pimento cheese has been called the caviar of the South, and it is a huge deal in the Southern US. The Masters golf tournament features famous pimento cheese sandwiches that cost only $1.50."
"The Clubhouse Pimento Cheese burger is a classic Shake Shack quarter-pound burger with lettuce, tomato, and ShakeSauce, enhanced by the addition of pimento cheese."
Pimento cheese, a traditional Southern spread made with cheese, mayonnaise, and pimento peppers, is highlighted in Shake Shack's new Clubhouse Pimento Cheese menu. This menu is inspired by the Masters golf tournament, where pimento cheese sandwiches are a staple. The Clubhouse Pimento Cheese burger features a classic Shake Shack burger with added pimento cheese, using Shack cherry peppers instead of traditional pimento peppers. The menu aims to bring the beloved Southern dish to a wider audience, following its successful debut at a previous Masters event.
Read at www.businessinsider.com
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