"Chili's has repeatedly said customers are frustrated by the 'shrinkflation' of fast food and its diminished value. The casual dining chain challenged fans to compare its Big Crispy chicken sandwich with the McCrispy."
"Chili's leaned into the rivalry as it launched a new campaign highlighting its $10.99 3-For-Me deal, featuring a revamped chicken sandwich alongside five new variations, from Buffalo to a BLT-style option."
Chili's is challenging McDonald's with the launch of five new chicken sandwich flavors and an updated 3-For-Me value meal. The Big Crispy chicken sandwich, priced at $10.99, is positioned as a tastier and better value option compared to McDonald's McCrispy chicken sandwich. Chili's aims to address customer frustrations regarding fast food quality and value, particularly in light of 'shrinkflation' concerns. The campaign emphasizes taste and value to attract customers away from traditional fast-food chains.
Read at www.businessinsider.com
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