""We tried dozens of protein snacks that were available in our market, and we did see a lot of trade-offs in products. They can be dry, they can be chalky, they can have off flavors. We knew that our consumers have a very high expectation on flavor and crunch.""
""Doritos Protein fit into a growing portfolio of snacks and beverages designed to cater to an audience of wellness-obsessed consumers.""
PepsiCo has introduced Doritos Protein, available in Nacho Cheese and Sweet & Tangy BBQ flavors. Each 28-gram serving contains 10 grams of protein and 150 calories, significantly more protein than standard Doritos. The new product uses naturally derived ingredients and avoids artificial colors and flavors. PepsiCo aims to meet the high expectations of consumers for flavor and crunch. This launch is part of a broader trend of health-focused snacks, as 86% of Americans seek to increase protein in their diets.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]