"McDonald's is launching six crafted beverages on May 6, including a dirty Dr. Pepper with vanilla and cold foam, to capture the beverage market."
"The goal is to lure customers away from Starbucks and Dutch Bros with drinks featuring popular offerings such as boba, dragon fruit, and foam toppings."
"McDonald's is adding 'beverage specialist' roles at 14,000 U.S. locations, with dedicated counter spaces focused exclusively on crafted drinks."
"KFC's Kwench menu is rolling out to 3,000 stores, while Taco Bell launched Live Mas Café with 'Bellristas' making churro milkshakes."
McDonald's is launching six new crafted beverages, including a dirty Dr. Pepper, to compete with Starbucks and Dutch Bros. Other chains like KFC, Taco Bell, and Wendy's are also introducing unique drinks. McDonald's is creating 'beverage specialist' roles at 14,000 locations to focus on these offerings. KFC's Kwench menu and Taco Bell's Live Mas Café are part of this trend. Previous attempts by McDonald's with CosMc's failed due to complexity, leading to store closures.
Read at Entrepreneur
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