Mrs. Fields, founded in 1977 by Debbi Fields in Palo Alto, California, became a beloved mall staple known for its soft-baked cookies. Despite the decline of malls, the brand's innovative marketing strategy, including an increase in online sales and licensing, has allowed it to continue to thrive. As of January 2025, more than 100 Mrs. Fields locations remain operational, predominantly in California, Illinois, and New Jersey, ensuring that this nostalgic brand endures even amidst shifting shopping habits.
Mrs. Fields, synonymous with mall culture, has adapted to changing shopping habits by shifting to online sales and licensing, thus staying relevant in the market.
Founded in 1977 by Debbi Fields, Mrs. Fields was known for its soft-baked cookies and quickly became a staple in American shopping malls during the 1980s.
Even as malls decline, Mrs. Fields perseveres, maintaining over 100 locations in states like California, Illinois, and New Jersey as of January 2025.
The company’s ability to innovate and embrace technology has allowed it to survive the decline of traditional mall shopping while still attracting nostalgia-driven customers.
Collection
[
|
...
]