""A lot of you don't know what being here with a brand takes. Sorry, I'm not political," comedian Chris Burns deadpanned to his more than 443,000 followers on Instagram. "Yeah, I posted about boycotting Starbucks, but that was like two months ago.""
"Another user joked, "I'm so stoked to be here at Coachella with Lockheed Martin.""
"Creator Jenna Lu quipped to her more than half a million followers on TikTok: "I was like 'What brand are you here with?' and she was like 'I'm not here with a brand. I'm actually car camping.' I almost threw up when she said that.""
"Comedian Malcolm Cills summed up the sentiment, sarcastically saying "The whole point of Coachella is taking photos, not seeing the music.""
Coachella has evolved from its origins as a protest into a commercialized festival filled with brand activations and influencers. The focus has shifted from music to luxury experiences, with attendees showcasing branded items and exclusive access. Many viewers at home express disillusionment with the influencer culture surrounding the event, finding it less aspirational. Comedians and social media users mock the commercialization, highlighting the disconnect between the festival's opulence and current global issues like economic uncertainty and conflict.
Read at Inc
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