""We're setting our sights on fast food chicken sandwiches, offering our gigantic Big Crispy and Spicy Big Crispy chicken sandwiches in the same 3 For Me value meal," George Felix, Chili's Chief Marketing Officer, said in a press statement."
""Over the past few years, we've exposed the fast food shrinkflation by serving our massive burgers in the industry-leading $10.99 3 For Me meal for a value that can't be found in the drive-thru," Felix said."
""Shrinkflation happened to every corporate entity in the world," a user responded, highlighting the widespread issue affecting various industries."
Chili's is entering the fast food chicken sandwich market with a new value menu that includes their Big Crispy and Spicy Big Crispy sandwiches. The value meal offers an entrée, fries, a soda, and bottomless chips and salsa. The Big Crispy comes in six variations, and the sandwiches are claimed to be larger than competitors' offerings. This move addresses the trend of 'shrinkflation' in fast food, where menu items have decreased in size while prices remain the same.
Read at Fast Company
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