Aqui Cal-Mex, known for its affordable organic food and cocktails, plans to close its Waterford Plaza restaurant in San Jose while opening a new location nearby. This strategic move aims to broaden the customer base, as the clustered locations were sharing customers. Despite this closure, the company assures that all employees from Waterford will retain their positions within the company. The plans are part of Aqui's ongoing strategy for growth after its last new opening in 2019, and reflect their attempts to innovate and adapt to customer needs.
In essence, the idea is to broaden Aqui's customer base geographically, leading to the decision to close one restaurant while focusing on opening in new areas.
The owners explained that their previous expansions created clusters of locations too close together, leading to shared customers rather than reaching new communities.
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