In 2025, fast-food chains are prioritizing sweet and spicy flavors, with a focus on boneless crispy chicken items. Gen Z, in particular, is customizing orders with innovative dipping sauces, driving the popularity of spicy options like hot honey. Chains such as Wingstop, Wendy's, and Popeyes are capitalizing on this trend. Taco Bell is introducing new crispy chicken dishes, as highlighted by its CMO, who notes that while traditional burgers have declined, unique chicken offerings are resonating with consumers. Overall, the fast-food landscape is shifting towards chicken-centric menus and collaborative flavors that cater to younger tastes.
"Crispy chicken's hot," Taco Bell's CMO Taylor Montgomery stated, emphasizing the shift in consumer preferences from burgers to crispy chicken, especially among Gen Z.
Wendy's noted that its Spicy Chicken Nuggets are particularly popular among Gen Z customers, showcasing the trend of sweet and spicy flavors dominating the fast-food scene.
Fast-food chains are collaborating with Mike's Hot Honey to innovate their sauces, demonstrating a strong preference for sweet and spicy flavor profiles in 2025.
Boneless crispy chicken products are trending for 2025, with chains like KFC and Taco Bell leading the way in appealing to Gen Z with unique offerings.
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