Buffet restaurants, once a dominant $8-billion industry in the U.S., suffered during the pandemic. Many shut down, including the popular Souplantation chain. However, as consumer interest revives amidst changing food prices, new buffet ventures are emerging in California, such as the Koreatown-based Moohan. This restaurant is focused on offering premium and personalized dining experiences, asserting that their model can thrive despite economic pressures, reflecting a potential renaissance for buffet dining as consumer preferences shift again.
"Moohan translates into 'infinite' in Korean, and we wanted to offer our expertise to redefine the all-you-can-eat food scene in Los Angeles by making premium-quality and personalized dining experiences more accessible to everyone."
"Before the pandemic, buffet restaurants made up a nearly $8-billion industry. In 2020, the buffet restaurant market dropped 14% and the once-thriving Souplantation chain shuttered all locations."
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