"Wayfinding signs, often mistaken for helpful kiosks, primarily function as commercial billboards, providing little actual directional assistance to pedestrians who rely on smartphones for information."
"Reports indicate that a typical wayfinding kiosk is used only about 10 times a day for directional purposes, with the majority of its display time dedicated to advertisements."
"Despite a 2021 survey showing 80% of residents opposed to billboards on public property, San Jose's Office of Economic Development continues to advocate for their installation downtown."
Orange Barrel Media's wayfinding signs, resembling commercial billboards, are intended to guide pedestrians but duplicate smartphone information. Usage statistics show these kiosks are rarely utilized for their intended purpose, primarily serving as advertising platforms. Despite low public favor and significant opposition to billboards, San Jose's Office of Economic Development advocates for their installation, spending substantial funds on the project. The push for these signs continues despite evidence suggesting they do not meet community needs or generate expected revenue.
Read at San Jose Spotlight
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