Brain rot is the supposed deterioration of a person's mental or intellectual state, resulting from the overconsumption of trivial material, especially stuff found on the Internet.
The expression's usage frequency spiked 230 percent between 2023 and 2024, especially on TikTok, highlighting the cultural impact of trivial content.
It feels like a rightful next chapter in the cultural conversation about humanity and technology, as our free time usage raises concerns about mental deterioration.
Notably, the expression is probably most used by the people who consume or produce most of the content blamed for brain rot.
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