"During the live stream with a countdown of three minutes and 52 seconds before the Artemis II mission broke the Apollo 13 record, a tub of the chocolate-hazelnut spread drifted out of the Orion spacecraft's kitchen area, rotated lazily in the cabin, and settled label-forward in perfect framing and perfect lighting."
"We are over the moon that the world's best space explorers chose the world's best spread, said Michael Lindsey, President and Chief Business Officer, Ferrero North America."
"We always knew Nutella had a special place in people's hearts, but seeing it in space was a moment we will never forget."
The Artemis II mission, featuring astronauts Reid Wiseman, Victor Glover, Christina Koch, and Jeremy Hansen, broke a 56-year-old distance record by flying 252,752 miles from Earth. During a live stream, a jar of Nutella floated into view, providing an unexpected and perfect product placement. This moment captured the attention of viewers and delighted Nutella's parent company, Ferrero, which expressed excitement over the unplanned advertisement. The astronauts' journey included a communications blackout and witnessing a solar eclipse from lunar orbit.
Read at Fortune
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