The Artemis missions aim not only to put the first woman and first person of color on a lunar orbit mission but also to establish a lasting human presence on the moon that could inform future Mars exploration.
As the mission approaches, the collaboration has unveiled exciting elements like gradients, a custom typeface, and a photography system aimed at highlighting humanity's role in space exploration.
The branding project for Artemis began in the summer of 2020, showcasing a commitment to engaging a wider audience and creating lively visual assets to enhance the mission's narrative.
Senior strategist Lily Thaler from Design Bridge and Partners noted how crucial the design direction is for effectively communicating the mission’s goals and engaging the public.
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