For a long time, neuroscientists thought the concept of 'pleasure' referred to a singular system in the brain. But as research into the subject grew, scientists realized that pleasure is really a cycle of 'wanting' and 'liking' each with separate neural mechanisms.
The take-home message from Kringelbach's years of research into pleasure is that the more fulfilling sources of joy in our lives are ones that give us meaning and connection with others. 'It's not really about moderation, and it's not really about will,' he says. 'It is about realizing there are many different pleasures out there ... You should share the love.'
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