Polling primarily focuses on who is winning or losing elections instead of measuring the public's mood, which often reveals deeper insights about voter sentiment.
The public mood, affecting trust in institutions and community engagement, offers important signals for election dynamics that traditional horse race polling tends to overlook.
While horse race polling captures public attention for its simplicity, the nuanced understanding of the public's mood is often sidelined but essential for grasping election outcomes.
Rigorously conducted public mood surveys can uncover critical insights that define voter behavior and preferences, particularly during pivotal election moments.
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