A Nutella Jar Went Viral on NASA's Artemis II Mission - and the Company Didn't Pay a Cent

"NASA press secretary Bethany Stevens quickly clarified: 'NASA does not select crew meals or food in association with brand partnerships.'"

"Nutella's marketing team leaned into the moment with a playful response on X: 'Honored to have traveled further than any spread in history.'"

"The spread was simply part of the astronauts' approved food supply, carried aboard like mac and cheese and scrambled eggs, but it became the most talked-about brand moment of the mission."

During the Artemis II broadcast, a Nutella jar floated into view, coinciding with the crew breaking Apollo 13's distance record. NASA clarified that the jar was not part of a brand partnership. Social media reacted explosively to the moment. Nutella's marketing team humorously acknowledged the event, stating they were honored to have traveled further than any spread in history. The jar was part of the astronauts' approved food supply, which included other items like mac and cheese and scrambled eggs, but it became the most discussed brand moment of the mission.

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