TV executives are celebrating the NFL's consistent ratings success as the league kicks off its 2024 season, a critical lifeline for struggling networks.
Analyzing the demographic shifts, the percentage of NFL viewing time from individuals aged 49 and under dropped from 51% in 2015 to 42% last year, signaling potential future challenges.
The critical dependency on NFL programming is apparent, with NBC, CBS, and Fox drawing significant viewer time from NFL-related broadcasts, making it vital for their survival.
Despite the ongoing challenge of younger audiences engaging less with traditional TV, the NFL stands out, showing resilience against the broader decline in television viewership.
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