NFL's Brazil bet hinges on cultivating uncharted football landscape, capitalizing on niche passion
Briefly

The excitement surrounding NFL ticket sales in South America is unprecedented. Thousands lined up at the Ibirapuera mall, highlighting a burgeoning sports culture eager for American football.
Thiago Souza’s determination to secure NFL tickets reflects a passionate consumer base in Brazil; despite challenges, their commitment to American sports is undeniable, marking a historic moment.
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