Chase Griffin, UCLA's backup quarterback, aims to transform the Bruins' financial prospects through the launch of the 1919 Players Fund, a player-run NIL initiative.
The goal of the 1919 Players Fund is to help UCLA football players build their personal brands and give back through philanthropy and partnerships with businesses.
Griffin describes the initiative as a 'content studio', where UCLA football players can develop their brands and create valuable content for investing businesses.
Early partnerships for the fund include SteelPeak Wealth and the Westwood Village Improvement Assn., showcasing Griffin's extensive network as a highly successful NIL athlete.
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