Uber and Lyft's combined $850,000 donation to the 'No on L' campaign highlights the fierce resistance against Proposition L, which seeks to tax ride-hailing companies to fund public transit.
The campaign has already launched a website ridden with deceptive marketing as part of its strategy, echoing tactics used during previous electoral battles in California.
Proposition L advocates emphasize that the estimated $25 million it would generate is vital for maintaining essential services, including discounted transit for underprivileged groups.
Despite the robust pushback from ride-hailing giants, public support for funding transit appears strong, as evidenced by the successful passing of a similar measure in 2019.
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