The event, from 5 p.m. to 9 p.m., was organized by the Urban Vibrancy Institute, a local nonprofit that collaborates with communities to revitalize San Jose from pandemic economic woes. It showcased vendor stalls, local food, and live performances, attracting hundreds to explore artisanal offerings and experience the lively community spirit.
Taylor Mayer expressed her delight: 'I've visited a few businesses in this area, but I didn't realize there was so much more here, so it's wonderful to find all these new restaurants and shop owners.' This reflects how the event drew attention to hidden gems in the community.
Joshua DeVincenzi Melander emphasized the event's importance, stating: 'All the businesses certainly saw a big increase in business and also exposure - people still don't know about Little Italy so this event was good for awareness as well.' This highlights the block party's role in boosting local business.
Anita Leiva, owner of Utku Kids, shared her journey: 'I started my business years ago but had to shut down because the pandemic made it difficult to continue. However, my passion for traditional textiles and my Peruvian heritage has kept me going.' Her story underscores the challenges faced by many small businesses.
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