Messaging About Vision Zero Matters - Here's How To Do It Better - Streetsblog USA
Briefly

"Our view is that the average consumer has no idea what the 'Safe Systems' approach is," said Jake Nelson, director of traffic safety advocacy for the group. "And I think it's a fair to say that they don't need to know. What's more important is to communicate about the countermeasures and solutions that improve roadway safety in a way that builds public support for them. And that might not even include the actual name of the 'Safe Systems' approach."
U.S. DOT formally adopted the Safe Systems approach nationwide for the first time in 2021, and today, more than half of U.S. residents live in communities that have received funding from the agency to develop regionally specific Vision Zero plans.
Read at Streetsblog
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