""I was so sad because I felt like it wasn't a viable business idea, but I was trapped because I signed a two-year lease.""
""I broke even and made a bit of profit during Halloween, but it was clear to me that it was not a long-lasting concept.""
""What is the fastest way for me to pivot into something that's more family friendly?""
""Scuro started picking up when we did more neon, so I advertised that a bit more.""
Merida Lim opened Scuro, a horror-themed art jamming studio in Singapore, but faced challenges early on, feeling it wasn't a viable business. After a successful Halloween, business declined, prompting her to pivot to a family-friendly neon art studio. By rebranding and utilizing social media, Lim attracted customers and significantly increased revenue, earning over $320,000 and expanding to three locations since May 2025. Her journey highlights the importance of adaptability in business.
Read at www.businessinsider.com
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