Studioboom has unveiled a new showroom for Paris Texas in Milan, featuring a striking interior defined by futuristic stainless steel and Juparanà granite. The temporary space transforms into a double-height hangar, fusing steel, stone, glass, and concrete to enhance the architectural experience. Key elements include bespoke furniture like a monolithic stone meeting table and a circular sofa showcasing the brand's signature materials. The integration of stainless steel columns supports both aesthetics and functionality, while a dusty pink carpet provides a soft contrast, fully immersing visitors in the Paris Texas brand identity.
A dusty pink carpet grounds the space, offering a soft contrast to the bold materials around it, creating an immersive expression of the brand's identity.
The designers integrate mechanical systems of the showroom within stainless steel columns, marking different sections of the displayed collections while serving as structural and functional elements.
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